Agreed. Just look at the Techcrunch Deadpool and you'll see many examples of companies that have "Featured in Techcrunch, NY Times, etc" in their homepage, yet managed to fail. Winning a popularity contest isn't what it's all about. Boosts your ego, sure, but not necessarily revenue. If you get featured in a publication, great, if not don't fret about it. Maybe <1% of people who find you thru Techcrunch will become loyal customers.